Name: Feinkost Alimentos Institucional
Uploaded: 2024-12-02
Duration: 1 min 44 s
Description: Feinkost's corporate video, published on the company's YouTube channel.

Feinkost case study: an FPV drone inside a food factoryFeinkost has been in the food business for more than 30 years and makes granola at a factory in Cotia, in Greater São Paulo. In the company's corporate video, the factory is shown from the inside and in motion: the FPV drone comes in through the façade and carries on to the production line in one continuous shot.The FPV drone footage in that video is mine. Here I explain how the work is done: what the video had to show, why FPV, how the flight is planned while the factory is running, and what to send me if you want a video like this of your company.What the video had to showSomeone who has never visited a factory has no idea how big it is or the order in which things happen. A photo shows one machine; a camera on a tripod shows one area at a time.The Feinkost video had to bring three things together: the scale of the industrial site, the care that goes into producing food, and the daily routine of a working factory. That's what convinces people who don't know the company yet, whether a client, a distributor or someone about to work there.Why an FPV droneFeinkost Alimentos Institucional: Feinkost's corporate video, published on the company's YouTube channel.

One shot, from the façade to the production line: The FPV drone flies in through the door and crosses the factory without a cut. Viewers follow the route as if they were inside and grasp the size of the operation without needing a caption.

Close to the details: It's small and agile enough to fly between the equipment and show production up close, something a regular drone, built for wide outdoor shots, can't do inside a factory building.

Attention from the first second: The continuous movement hooks viewers right at the start, on a website, on a trade show screen or on social media.

How the work is doneFlying inside a working food factory takes coordination beforehand. With Feinkost, the work follows these steps:

A briefing with Feinkost's marketing team and the agency that handles the company's communication: which areas are included, in what order and what needs to be shown.

A shooting guide with references for each scene, so everyone arrives on the day knowing what will be filmed.

A flight route defined in advance and adjusted on site, based on what the factory needs that day.

Dates and times agreed with the production team, so the flight disrupts the routine as little as possible.

Other equipment besides the drone when a scene calls for it: on one of the shoots, I also filmed a scene with a 360 camera.

I'm a drone pilot registered with ANAC (SISANT, Brazil's civil aviation agency), and every flight is authorized by DECEA (Brazilian airspace control). I show the documents at our meeting.The resultThe corporate video, 1 minute and 44 seconds long, was published by Feinkost on its own YouTube channel. The FPV drone flight takes viewers from the façade to the production line and shows the whole factory without anyone having to travel to Cotia.After that video, Feinkost brought me back for new shoots at the factory.Want a video like this of your factory?Send me on WhatsApp:

Your company name and the factory's city.

Where the video will be used: website, trade shows, recruiting or social media.

The areas that need to appear and the ones that can't be filmed.

The quietest times of day and the factory's safety and hygiene rules.

I reply within 24 business hours. After we talk, I send a written proposal within 2 business days, with the script, shooting schedule and delivery formats.Can the FPV drone fly indoors?Yes. Indoor flights in factories, gyms, stores, warehouses and events are one of my specialties, always with a prior site assessment and care for the people around.Can I hire just the FPV drone footage?Yes. At events where another crew handles the ground cameras, I join with FPV only, as I did at 4MDG, at Cubo Itaú. I also deliver the complete video, with ground filming and editing.What do I need to provide?Access to the location, a contact person on the day and notice to everyone who will appear in the video. Script, equipment and flight plan are on me.Are you licensed to fly drones?Yes. I'm a drone pilot registered with ANAC (SISANT, Brazil's civil aviation agency), and every flight is authorized by DECEA (Brazilian airspace control). I show the documents at our meeting.Factory video with FPV drone · Jonathan Films